International Journal of Innovative Research and Development

Dominic Effah Bediako , Isaac Yaw Deh , Samuel Yeboah Asuamah

Abstract

The paper contributes to the body of knowledge in the area of customer retention by exploring the moderating effect of demographic variables in switching decisions of consumers of mobile services. The paper is based on quantitative research design. The target population is marketing students of Sunyani Polytechnic, Ghana. A sample size of 198 was used based on the convenience sampling method. Data was collected through self-designed questionnaires and administered during lectures. Data analysis is based on correlation and cross-tabulation analysis. Gender and religion significantly influence switching decisions of consumers. Age does not significantly influence switching decisions. Age, gender and family income status does not significantly influence moderating effect of switching factors. Factors that significantly moderate the effect of switching factors are religion, personality trait, region and year in school. To attract and retain consumers, mobile service providers should incorporate these findings into their marketing strategies. Causal studies based on structural modellings should be done in future studies.

 

Keywords

Age, gender, personality traits, switching factors, core service failure, service encounter failures

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Adu-Tutu Felix , Samuel Yeboah Asuamah , Boamah Darkwa

Abstract

The paper contribute to the knowledge that exist in the area of solid waste management by examining the linear correlation between demographic variables and recycling behaviour in a survey study of 139 marketing students of Sunyani Polytechnic, selected through convenient sampling method. The study is based on quantitative, descriptive and a cross-sectional study. Primary data was collected using self-designed questionnaire administered during lecture periods. Data was analysed using frequencies, percentage and chi-square using cross-tabulation. There are mixed findings of the relationship between demographics and recycling behaviour. Age has no significant relation with recycling behaviour. Policy makers should take into account the findings of the paper in planning to increase recycling behaviour. Longitudinal studies should be used in future studies to examine causal effects of demographics on recycling behaviour.

 

Keywords

Recycled items, strategies to increase recycling, sources of information on recycling, gender, willingness to recycle

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Boamah Darkwa , Samuel Yeboah Asuamah , Adu-Tutu Felix

Abstract

The purpose of the study is to contribute to the body of knowledge in the area of climate change by examining respondents’ knowledge level on climate change in a survey study of marketing students of Sunyani Polytechnic, using a sample of 175 respondents, selected through convenient sampling method. The paper is based on quantitative research design, a descriptive and cross-sectional study. Primary data was collected using self-designed questionnaire, administered during lecture periods. Percentages, frequencies, chi-square test and cross-tabulation were used in analysing data collected and presented in Tables. Respondents have poor knowledge on climate change and need more education on climate change. Demographic variables are related to knowledge level on climate change. Policy makers should incorporate the findings into their strategies to educate people on climate change.

Keywords

Knowledge level, climate change, Kyoto Protocol, demographic variables

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Jacob Baffour Awuah , Ernest Kwarteng , Samuel Yeboah Asuamah

Abstract

This study deals with how to develop interest in the Learning of Mathematics among female students in Colleges of Education. The study used simple random sampling method to select ten (10) Colleges of Education in Ghana. Five Hundred female students and 500 female teachers were used. The data included in-depth interview and questionnaire, and were analysed by using Descriptive Statistics. In this study, results from the data collected through mixed method shows that female students and female teachers hold significantly different views or perceptions towards females in mathematics. For the Female students to fully participate in mathematics the study recommends that, females’ interest in the Teaching and Learning of Mathematics must be developed.

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Ernest Kwarteng , Samuel Yeboah Asuamah , Jacob Baffour Awuah

Abstract

 The paper aim at contributing to the body of knowledge that exists in the area of optimal loan portfolio by developing a model to allocate funds to prospective loan seekers in order to maximize profits using secondary data from Atweaban Rural Bank at Duayaw Nkwanta in the Tano North District of the Brong Ahafo Region, Ghana. The Simplex method was used for the algorithm and software called management scientist was also for the analysis. The results indicated that the funds allocated to the type of loans should be in increasing order of farm loan, suso loan, commercial loan, salary loan and funeral loan in order for the bank to maximize profit. Future research should increase the number of constraints and also vary the coefficients of the constraints to observe relationship between them. The study should be replicated in order banks to determine if the findings will be collaborated. 

Keywords

Model, Optimal, Loan, Portfolio, Simplex method, Algorithm

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Vida Owusu-Prempeh , Cosmos Antwi-Boateng , Samuel Yeboah Asuamah

Abstract

The aim of the paper is to contribute to the body of knowledge that exist in the area of advertisement by examining respondents attitude towards alcohol advertising and the factors influencing the effectiveness of alcohol advertisement. The paper is descriptive and is based on quantitative cross sectional survey design using sample of 190 students of the marketing department selected through convenient sample method. Primary data was collected using self-designed questionnaire which were administered during lecture periods. Data was analysed using frequencies, percentages and One-Way Analysis of variance (ANOVA) and presented in Tables. The SPSS version of 16.0 was used. Respondents are not influence by alcohol advertisement but they believe that alcohol advertisement affects the purchasing behaviour of consumer of alcohol. Factors such as parents, community practices, peers, adults and messages about alcohol do not influence respondent's alcohol purchasing behaviour. Demographic variables such as gender, age, family income levels, religion significantly affect attitude towards alcohol advertisement. Alcohol marketers and producers should take these factors into consideration in producing and selling alcohol products. Future studies should consider causal issues in the analysis using structural modeling in longitudinal studies.

Keywords

Alcohol Advertisement, Humor, Celebrity, Demographic Variables, Religion

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Samuel Yeboah Asuamah , Vida Owusu Prempeh , Cosmos Antwi Boateng

Abstract

The aim of the paper is to contribute to the body of knowledge in the area of drugs production and marketing by examining respondent’s attitude towards counterfeit drugs and the factors influencing the purchase of counterfeit drugs by consumers. The research design is quantitative cross sectional survey using sample of 198 students of the marketing department selected through convenience sampling method. Primary data was collected using self-designed questionnaire and administered during lecture periods. Data was analysed using frequencies, percentages and One-Way Analysis of variance (ANOVA) and presented in Tables. Few respondents purchase counterfeit drugs but are suspicious of the quality of drugs purchased. Respondents have negative attitude towards counterfeit drugs. Price and the look of pharmacy are used to evaluate the quality of drugs. Factors such as lack of information on quality of drugs, non-availability of quality drugs, ignorance of health implication and poverty influence the purchasing behaviour. Demographic variables such as gender, age, family income levels, religion significantly influence variations in responses provided by respondents. Manufacturers and marketer of drugs should incorporate these findings into their strategies in selling drug. Future study should increase the sample size in a causal study.  

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Samuel Yeboah Asuamah , Cosmos Antwi Boateng , Vida Owusu Prempeh

Abstract

The aim of the paper is to contribute to the body of knowledge in the area of sustainable development by examining respondent’s mobile phone consumption behaviour to determine reasons behind phone replacement. The research design is quantitative descriptive cross sectional survey of a sample of 182 students of Sunyani Polytechnic selected through convenience sample method. Primary data was collected using self-designed questionnaire, administered during lecture hours. SPSS version 16.0 was used to analyse data to determine frequencies, percentages and analysis of variances and presented in Tables. Respondents form emotional attachment with their phones which makes them feel reluctant to discard their phone. New technology, damaged mobile phones are the most important motives for mobile phone replacement. Future study should examine the strategies appropriate for the production of sustainable phones from the perspective of consumers. Manufacturers of mobile phones should incorporate the findings into their production strategies.

Keywords

Emotional attachment, motive of replacement, durability, new technology, E-waste

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